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FOR IMMEDIATE RELEASE
PALMS CASINO RESORT AND WORLD-RENOWNED E-RETAILER REVOLVE
ANNOUNCE OFFICIAL LONG-TERM PARTNERSHIP
Partnership to include first REVOLVE pop-up retail location, branded hotel suite & activations
LAS VEGAS (September 6, 2018) – Palms Casino Resort and REVOLVE, an industry leading e-retailer and experiential marketing pioneer, announced today a new long-term partnership following successful collaborations earlier this year, including #REVOLVEfestival in Palm Springs during Coachella and a REVOLVExPALMS takeover in Las Vegas. The two brands, continuing to trailblaze and influence travel and fashion, will bring the REVOLVE lifestyle brand to Las Vegas and the Palms via the retailer’s first long-term pop-up store and the first-ever REVOLVE branded hotel suite.
REVOLVE’s first long-term pop-up store
REVOLVE will debut its first long-term pop-up retail store at the Palms in the second quarter of 2019. Located just off the casino floor, the 1,000-square-foot boutique will carry a carefully curated selection of brands that REVOLVE customers know and love, including Lovers + Friends, Tularosa, GRLFRND and more.
One-of-a-kind REVOLVE Suite
REVOLVE will also debut a one-of-a-kind branded suite at the Palms in 2019. This unique suite will be the first of its kind to host REVOLVE’s vast network of influencers and global fans. The suite will also be open to the public for booking, allowing guests to stay in style and share the same experience as their favorite Instagram taste makers.
Exclusive events and activations
Following the success of #REVOLVEfestival, the brands will continue collaborating on producing exclusive events, activations and partnerships with the REVOLVE network. This will include adding the Palms as a destination in the highly followed “REVOLVE Around the World” influencer trips.
“After our successful partnership during the #REVOLVEfestival in April, we are thrilled to bring REVOLVE and their impressive network of taste makers to Las Vegas,” said Jon Gray, General Manager of Palms Casino Resort. “We are huge fans of the brand, as are our customers, so we are very excited to provide our guests
with REVOLVE experiences in Las Vegas.”
“We are excited to deepen our partnership with the Palms Casino Resort and their incredibly awesome team. We love their vision and our past projects have proven a successful celebration of both REVOLVE and Palms lifestyles. We cannot wait for everything to come,” said Michael Mente, Co-CEO & Co-Founder, REVOLVE.
About Palms Casino Resort
In 2016, Station Casinos LLC acquired Palms Casino Resort. Since its opening in 2001, Palms has been heralded as one of Las Vegas' “must see” gaming and entertainment destinations. An all-encompassing, one-stop experience, the iconic property boasts three distinct towers and a diverse mix of bars, restaurants,
live entertainment venues and immersive lifestyle experiences across a 95,000-square-foot casino. Popular amenities include the iconic Fantasy Suites, the legendary Pearl Concert Theater, Scotch 80 Prime, newly updated luxury movie theatres by BrendenTheatres and more than 60,000 square feet of meeting and convention space. Palms is undergoing a $620 million renovation that will touch virtually every aspect of the property and is expected to transform the Palms into a “must see” gaming and entertainment destination by creating a mix of classic Vegas hospitality and extraordinary new experiences through world-class partnerships. Those partnerships include industry-leading nightlife and entertainment companies such as TAO Group, Clique Hospitality and Live Nation, as well as celebrity chefs Bobby Flay, Michael Symon and Marc Vetri. The Palms is located just west of the center of the Las Vegas Strip off I-15 on Flamingo Road. To learn more about Palms, please visit www.palms.com , or connect with Palms Casino Resort on Twitter @Palms, on Instagram @PalmsCasinoResort and on Facebook.
REVOLVE is a leading next-generation fashion retailer for millennial consumers. The company connects a deeply engaged community of millions of consumers, thousands of global fashion influencers, and more than 500 emerging, established and owned brands. Founded in Los Angeles in 2003 by friends-turned-business partners Michael Mente and Mike Karanikolas, REVOLVE’s family of brands includes their luxury offering, FORWARD by Elyse Walker, and other owned brands such as Lovers + Friends, Tularosa, NBD and RAYE. For more information, please visit www.revolve.com , or find us on Instagram , Twitter , Pinterest , and Facebook.